Overview

Wild Herb Tea Co. is a conceptual premium tea brand inspired by the beauty and simplicity of herbal ingredients. The goal was to create an identity that felt earthy, welcoming, and a little untamed, blending the warmth of a cozy tea ritual with the natural character of a wild herb garden.

I developed the brand identity from the ground up, beginning with a mood and messaging direction before translating it into a cohesive visual brand, complemented with a custom pattern design and a series of mock-up concepts.