Guidant Financial: Marketing & Content Work

At Guidant Financial, the work centered on making small business financing feel more human, accessible, and empowering through education-first content, strategic storytelling, and full-funnel marketing campaigns.

Over nearly three years, this role spanned content strategy, executive and internal communications, brand storytelling, and marketing support across the funnel. The emphasis was on helping entrepreneurs understand complex financial products, feel confident in their decisions, and connect with the brand in meaningful ways.

Key initiatives included leading go-to-market campaigns, turning an underdog product into a major revenue driver, and shaping client and sales conversations into high-performing blogs, success stories, and sales enablement assets, all grounded in clear storytelling, thoughtful strategy, and content built for small business owners.